2017 Fresh Coast Classic Sponsor Breakfast

Milwaukee Bucks guard Malcolm Brogdon supports the classic!

The 2017 Fresh Coast Classic sponsor breakfast was held at the Milwaukee Bucks 414 Suite.  Thank you to our breakfast event sponsor Gruber Law Office.  We greatly appreciate the continued support of  The Milwaukee Bucks and Bucks President Peter Fegien and allowing our guest to tour the Bucks amazing new practice facility.

Fresh Coast General Manager Russell Thomas, Milwaukee Bucks President Peter Fegien,

Gruber Law Offices Steven Gruber

2017 tickets can be purchased online through “Ticket Spicket” by clicking below:

Adult $10.00

Student $8.00 (student ID must be shown at the gate w/ticket)

MEGA Drumline Showcase $5.00 (Purchase at the event)

2017 Fresh Coast Classic Media Sponsor

2017 Fresh Coast Classic Apparel Sponsor


 2016 Fresh Coast Classic

 Friday, November 25th & Saturday, November 26th Tournament Games
$10.00 (general admission)     $8.00 (students – ID must be shown)
Saturday, November 26th MEGA Drumline Showcase
$6.00 (general admission & students)

New to Fresh Coast in 2016

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2016 Fresh Coast Classic City-Suburban Showdown this year will feature LIVE streaming of the MEGA Drumline Showcase on Saturday, November 26th at 3:00 p.m.  To enjoy the showcase click below:




 Fresh Coast Basketball Classic

City-Suburban Showdown

From the desk of our General Manager

“Another banging success” – The Annual Fresh Coast Classic features multi-packed activities:

  • College and Resource Fair – features 60+ colleges, universities and vendors.  Record number of attendees – 3,400+ students from MPS and non-MPS schools.
  • Mega Drumline Showcase – features Drumline Teams – from  MPS and non – MPS schools.  (In our 2015 showcase West Bend HS was crowned our Drumline Champion.  Riverside HS and Rufus King HS rounding up 2nd and 3rd places respectively).
  • 10 HS Basketball Games – that featured City vs Suburban Showcase of teams from around the Metro area.  Game events also replete with half-time performances from MPS cheer-pom groups and local community organizations.  Past years event has attracted 4,500+ spectators and some notable sponsors including – Barry Mandel, Harley Davidson, Potatowami Foundation, Gruber Law, Direct Supply, WeEnergies and many more.

Over the past years, the Fresh Coast Classic has proven to be more than a basketball tournament.  It is a regional event that exposes Milwaukee area adults and students to the legacy of Historically Black Colleges and Universities (HBCUs) and the educational opportunities available at these prestigious institutions, as well as an exposure to many other colleges and resources available to students country-wide.  It’s a celebration that commemorates academic achievement, tradition and sportsmanship that continues to be an entertainment-filled, family-friendly weekend with something for everyone.


Live Stream
of the 2015 Games

If you can’t make it to the games you can watch them here: www.nfhsnetwork.com.  Search for  New Holstein High School for the 3 games being covered.

Showing the final game on Friday, 11/27 and the final 2 games on Saturday,  11/28




2015 Fresh Coast Classic City-Suburban Showdown this year will feature LIVE streaming of the MEGA Drumline Showcase on Saturday, November 28th at 3:15pm.  To enjoy the showcase click on the ‘EYE IN THE SKY SPORTS” logo on the left.

“EYE IN THE SKY SPORTS” will also have LIVE streaming available on the following games:


Friday, November 27, 2015

  • 11:30 am         Milwaukee Riverside vs Mukwonago (girls)
  • 1:15 pm           Manitowoc Roncalli vs Mukwonago
  • 3:00 pm           Milwaukee Messmer vs Sussex Hamilton
  • 4:45 pm           Milwaukee Hamilton vs Brookfield Academy
  • 6:30 pm           Milwaukee Vincent vs Kenosha St. Joe’s

Saturday, November 28, 2015

  • 12:00 pm         Milwaukee South vs Wauwatosa West
  • 1:45 pm           Milwaukee Morse-Marshall vs Racine Case


School Sport & Pics

This year during MEGA Drumline showcase, School Sports & Pics will be onsite to capture the moments of all drumline participants.  Also available will be individual photos for purchase, so if you would like to capture the moment with your favorite performer just stop by the booth.


1st Annual 2015 Senior Showcase Basketball Game

The Fresh Coast Classic – is proud to present the  1st Annual Senior Showcase Basketball Game-  Saturday,  April 25, 2015  –   Mount Mary University –Bloechl Center (2929 N 92nd Street, Milwaukee, WI).    The event will feature some of the uncommitted  top senior prospects from the metro Milwaukee,  Greater Cincinnati and surrounding areas.   Fresh Coast Classic Chairman Willie Wade indicated “that he’s ecstatic   over the exposure opportunities and potential scholarship  opportunities we  can provide young men in our community, along with matching up with some of the top senior players from the Ohio & Indiana areas.  Additionally,  ability to expand and strengthen the brand and overall profile of the Fresh Coast Classic …”   Fresh Coast Classic Senior Showcase –  is also an approved NCAA certification event, which allows Division I & II, III and NAIA certified – basketball coaches to attend and observe.

The event will feature (2)NCAA certified games:

  • Game 1 – Team Milwaukee West vs TBA
  • Game 2 – Team Milwaukee East vs Team Cincinnati

Admission – $8.00 Adult / $5.00 Students

Media Sponsors

Event Host Hotel

Radisson Milwaukee North Shore

7065 N. Port Washington Road

Glendale, WI  53217


Double Occupancy $80.00 + tax per night

To reserve rooms call (414)351-6960 ask for – BLOCK NAME – Fresh Coast Classic

Cut off date for reservations – APRIL 19,  2015






The 2014 Fresh Coast Basketball Classic is in it’s eighth year and has grown to become one of the top sporting events in the Metro Milwaukee Midwest area, as it rivals the Chicago Football and Circle City Classics. The classic event begins with our Annual College and Resource Fair, which takes place on Tuesday, November 25th with a projected attendance of 4,500+ in attendance.  This years fair will be hosted on the University of Wisconsin – Milwaukee campus.

This year our 2-day tournament will take place on Friday, November 28th & Saturday, November 29th at the UWM Klotsche Center (3409 N. Downer Ave., Milwaukee, WI) showcasing 11 top suburban and Milwaukee high school teams.  Back and bigger than ever will be the MEGA Drumline Showcase, featuring teams and performances from around the Metro area.  Awards will be presented to the top drumline teams along with some guest celebrity appearances. On Saturday, November 29th,  come and enjoy our special half time performance at 6:15pm during the Milwaukee Vincent and Waukesha West game by the Roselette Dancers of the Clinton Rose Center.

New to the classic! Our corporate and Fresh Coast Classic sponsors will pay special tribute to members of the North-Lincoln State Basketball Teams recognizing surviving members of the 1959-North-Lincoln championship teams.  The tribute filmed by the Wisconsin Black Historical Society will be highlighted during Friday nights tournament game between Milwaukee Riverside and Pewaukee at 6:15pm.  In conjunction, we will be in celebration of the 100th year anniversary of high school boys basketball.

Beyond The Game!



The Fresh Coast Classic wishing to THANK
our 2014 official apparel sponsor Adidas


Our media partners WSSP 1250 Talk Radio

Interested in Sponsorship Opportunities
for 2016 Fresh Coast Classic?

Click below to view our sponsor deck!


Season Greetings to All!

Congratulations to our 2013

Fresh Coast Classic Champions

Coach Donte Jackson and Central State University Marauders

2013 Fresh Coast Classic MVP

George Harper, Central State University Marauders

2013 Fresh Coast Classic Consolation Game Winners

Coach Anthony LaMarr and Clark Atlanta University Panthers

 Are you ready for some basketball? For another year, the Fresh Coast Classic is preparing to bring to the City of Milwaukee some of the nations top college players and the midwest  top high school teams to compete on the wood in a 2-day tournament.  Along with the MPS high school competition, come and enjoy our 2013 Historical Black College teams.  Winston-Salem State will return to defend their 2012 championship title.  The additional teams chosen are Clark Atlanta University (Atlanta, GA), Lane College (Jackson, TN) and Central State University (Wilberforce, OH).

Our 2012 Fresh Coast Classic Champions

Winston-Salem State University

 2012 Fresh Coast Classic MVP – Marcus Wells – Winston-Salem State University

WSSU men win Fresh Coast Classic

MILWAUKEE – Wakefield Ellison scored 18 points Saturday night to lead Winston-Salem State to a 63-57 victory against St. Leo in the championship game of the Fresh Coast Classic.

Ellison, a senior who comes off the bench, made 5 of 8 shots from the field and 6 of 8 from the foul line to lead the Rams, who hit 6 of 7 free throws in the final 1:23 to seal the win.  (Click here to read the full story)


November 21st, 23rd & 24th, 2012
at Wisconsin Lutheran College
(8800 West Bluemound Road)

Who’s ready for some basketball? Fresh Coast Classic 2012 teams have been choosen.  Returning to defend their title will be Lincoln University (Lincoln University, PA).  Our 2012 contenders choosen for this year are, Winston-Salem State University (Winston-Salem, NC), Northern Michigan (Marquette, MI) and Saint Leo University (St. Leo, FL).

Former Participants include:

Central State University – Wilberforce, OH

Lane College – Jackson, TN

St. Leo University – St. Leo, FL

Winston-Salem State University – Winston-Salem, NC

Northern Michigan – Marquette, MI

Fisk University – Nashville, TN

Cheyney University – Philadephia, PA

Lincoln University – Lincoln University, PA

Bowie State – Bowie, MD

Johnson C Smith – Charlotte, NC

Clark-Atlanta – Atlanta, GA

St. Paul’s College- Lawrenceville, VA

Lane- Jackson, TN

Central State- Wilberforce, OH

Morehouse College- Atlanta, GA

Elizabeth City State- Elizabeth City, NC

Claflin University- Orangeburg, NC

Lincoln University- Jefferson City, MO

Dillard University- New Orleans, LA

Langston- Langston, OK

Talladega College- Talladega, AL






running rebels mps